Verifind -the Next Generation of Wayfinding
Verifind is an innovation representing the next generation of wayfinding.
Verifind uses advanced eye-tracking technology to study how people interact with visual cues and communication elements when moving through buildings. By analysing factors like how long they look at something and where they focus their gaze, Verifind can identify areas where users might get confused or lost. This helps provide suggestions on how to improve designs and layouts for easier navigation based on designs that target people’s needs.
How does it help?
Verifind aims to simplify navigation for everyone, whether locating a hospital department or finding a gate at an airport. Verifind aims to remove the stress and anxiety resulting from ineffective visual communication systems by streamlining the wayfinding.
In the wayfinding world, ineffective information often leads to increased stress and difficulty in navigating spaces. Verifind provides users with the necessary information to solve navigation challenges more effectively by adopting a human-centred approach and analysing research insights.
How does it work?
Over 2-3 days, participants undergo assessment through eye-tracking technology to observe their interactions with signage and visual cues during a designated journey.
The collected data is subsequently analysed to provide insights into the wayfinding experience, pinpointing areas for potential enhancement in existing visual communication systems to elevate the overall navigation experience.
How is it measured?
We take a holistic approach to wayfinding to better understand how people navigate.
Verifind is measured using 3 main metrics: Signage Attention, Visitor Experience and Effort, and Navigational Efficiency. The scores for each of the three KPIs are then combined to arrive at a final verdict, giving a grade for all aspects of the wayfinding process.
What is the deliverable?
Each Verifind study results in a comprehensive 15–20-page report grading the 3 KPIs and providing video insights and recommendations to support them.
The Verifind team sits down with the client and reviews this report in detail, leaving no stone unturned in the wayfinding analysis and evaluation. Additionally, they will have access to video footage highlighting weaknesses in the wayfinding system and actionable recommendations for enhancement. A final assessment will be included, offering an overarching evaluation of the wayfinding system's performance, quantified with a score out of 100. The extent of insights gathered may vary depending on the project's scale.
The Purpose of Verifind
Step 01
The Purpose
Verifind’s primary purpose is to enhance navigational experiences across various environments, ensuring ease of access and reducing frustration. By improving the efficiency of these systems, Verifind aims to create a more intuitive and pleasant experience for users.
Step 01
What Inspired Verifind?
The development of Verifind was driven by the need for a standardised approach to validating wayfinding effectiveness within the signage industry. The team at Verifind wants to establish industry standards that hold wayfinding design accountable to promote efficient wayfinding universally. They aim to ensure that every wayfinding system is thoroughly tested and validated to meet high usability standards.
Step 01
Key Features
Verifind is unique in its use of eye-tracking technology to observe user interactions with signage elements and their surrounding environment. This technology provides invaluable previously unattainable insights. By understanding where users look, how long they focus on specific elements, and their overall navigation patterns, Verifind can offer evidence-based recommendations for signage design and placement. This data-driven approach optimises the wayfinding experience in a practical and user-friendly way.
Step 01
What Does the Future Look Like?
Looking ahead, we envision Verifind being integrated into the design phase of building projects. By incorporating our eye-tracking analysis early on, we can ensure that wayfinding systems are effective from the outset. This proactive approach will save time and resources while providing users with a seamless navigational experience from the grand opening of a facility. Additionally, our team at Modulex will continue refining their technology and methodologies to stay at the forefront of innovation in the wayfinding industry.
Step 01
Verifind In Action- Case Studies
We have conducted multiple studies in locations across Denmark, including hospitals and education facilities. In one example, areas within the hospital were identified as very confusing for visitors and patients, so we used Verifind to observe and understand the underlying factors contributing to this issue and inform improvements for future wayfinding implementations.
