Verifind in Action

Case Studies

 

At its core, Verifind works by observing how real people visually navigate a space and analysing that behaviour to identify where wayfinding succeeds or fails. It combines qualitative and quantitative data to generate ratings that assess overall wayfinding performance, with eye‑tracking and a post‑journey survey forming key parts of the dataset.

Participants are recruited to match the client’s target demographics and asked to complete a specified journey on-site, in the real built environment, for example, finding a destination under time pressure. These journeys are designed to reflect realistic conditions and stress levels, not lab simulations. During the journey, eye‑tracking captures where participants look, how long they look, what they miss, and moments of hesitation or confusion, revealing which signage and cues are actually noticed. After the journey, KPIs are calculated using a combination of qualitative feedback and quantitative data.

 

Verifind promotional image highlighting wayfinding solutions with four smaller images showing people using various navigation tools.
An icon depicting a first aid kit with a cross on a circular background, accompanied by a rectangular shape on the left and three small circles at different positions.

Signage Attention

Signage Attention Score looks to answer the main question: which signs on a journey are being looked at, and which are not? This KPI is a quantitative data set captured by eye-tracking glasses and uploaded in real time to our data analysts.  

Orange icons depict a person with open arms, a heart, a thumbs-up, and a star, indicating various aspects of approval, care, and excellence.

Visitor Experience & Effort

With human behaviour at the centre of our analysis, the Visitor Experience & Effort Score captures how participants felt and processed information while navigating the space. It is divided into two complementary parts, the Visitor Experience and the Effort Score.

Illustration of a clock, a gear, and an upward arrow intersecting a bar chart, representing time management, productivity, and progress.

Navigation Efficiency

The question this KPI tries to answer: how long does it actually take someone unfamiliar with a space to reach a specific destination? This quantitative data is collected by the Field Survey Lead and validated using the video timestamp.  

Who is Verifind For?

This solution is designed for clients who manage complex built environments where guests or users struggle to find their way, particularly organizations that have recently undergone renovations and discovered that their existing wayfinding systems are no longer effective. These decision-makers place a high value on accuracy and compliance, are mindful of reputational risk, and are committed to delivering a clear, intuitive, and positive visitor experience.
Two people walk through a hallway inside a building with brick walls and a red floor. One person wears a white jacket, and the other wears a maroon jacket and white pants. A wall directory is visible.
A person with a ponytail stands in an indoor area under a sign listing various directions. The space has red flooring and visible windows.
A person walks down a hallway with white walls and red floors. Above, a sign indicates directions to various rooms and sections, labeled I-H-G-F-E-D and J201-202・G218.
A person in a gray outfit walks through a hospital hallway towards a sign indicating rooms G218 and J201-203. The walls are brick and white, and the floor is red.

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