Verifind in Action
Case Studies
The Verifind team conducted various studies across Denmark to assess the current wayfinding system at the chosen locations. Each study lasted three days, during which participants were observed following a designated route while wearing eye-tracking technology. After completing their journey, each participant was given a follow-up survey and a retrospective think-aloud interview, which allowed them to voice their opinion on their wayfinding experience and discuss any key data points highlighted by the researcher.
The collected data was then sent to the “lab” for analysis, where Tobii’s expert team of data scientists extracted the results for the 3 performance KPIs:
Signage Attention
Signage is considered exposed when it is within the visual field, as observed from a first-person perspective through eye-tracking glasses.
Visitor Experience & Effort
We examine the emotional experience: anxiety, confusion, confidence, stress, frustration and ease on a 7-point rating scale. Then, the mental effort, which includes signage comprehension and confidence in decision-making on a 7-point rating scale.
Navigation Efficiency
We study the ideal time, determined by the moderator walking at a normal pace along the hospital’s recommended path, +/- 30 sec.
How Does This Data Help?
Verifind can help you avoid spending large amounts of money on improving your wayfinding system with uninformed decisions. By using Verifind, you can guarantee that the changes you make will benefit the user’s wayfinding experience.
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