Your storefront is often the first impression potential customers have of your business. It’s a chance to project the image you want them to associate with your brand. People will judge the inside of your store by how it looks on the outside. Therefore, the overall style and messaging of your storefront signs significantly impact whether people come in for a look or walk past.

In this blog post, we’ll explore different types of signage that can attract customers to your store. We’ll also provide some handy writing tips to make your sign’s message compelling.

Protruding Signs: Making a Statements

Protruding signs, also known as blade signs or projecting signs, are mounted perpendicular to the façade of a building, extending outward into the pedestrian thoroughfare. Unlike traditional signage affixed flat against a storefront, protruding signs have a distinct advantage in grabbing attention from people passing in front of your store. Their three-dimensional presence breaks the visual monotony of a streetscape, effectively standing out amidst the surrounding environment. This unique positioning grants them increased visibility, especially in bustling urban areas or crowded shopping districts, where competition for attention is fierce.

Enhancing Storefront Visibility with Protruding Signs

One of the primary functions of protruding signs is to enhance storefront visibility. By projecting outwards into the pedestrian pathway, these signs capture the attention of individuals walking by, even from a distance. This increased visibility is precious for businesses on busy streets or areas with high foot traffic. Whether a quaint boutique in a bustling city center or a cozy café tucked away in a vibrant neighborhood, a well-designed protruding sign can serve as a beacon, drawing potential customers toward your establishment.

Creating a Memorable Brand Identity:

Beyond mere visibility, protruding signs are pivotal in shaping your brand identity and leaving a lasting impression on customers. Through thoughtful design elements, such as unique shapes, vibrant colors, and distinctive typography, these signs convey the personality and essence of your brand. Whether it’s a retro-inspired diner with a nostalgic neon sign or a modern boutique with sleek, minimalist lettering, the aesthetic of your protruding sign sets the tone for the overall customer experience. By aligning with your brand’s values and aesthetic sensibilities, these signs foster a sense of connection and familiarity with your target audience.

Guiding Customers to Your Doorstep:

In addition to attracting attention, protruding signs serve a practical function in guiding customers to your doorstep. Positioned strategically along pedestrian pathways, these signs act as visual cues, directing foot traffic toward your entrance; this is especially beneficial for businesses in complex or multi-level structures, where entrances may need to be more conspicuous. By marking your location and beckoning customers inside, protruding signs eliminate the guesswork and hesitation often associated with finding a specific storefront.

Compliance and Considerations:

While protruding signs offer undeniable benefits, navigating relevant regulations and considerations before installation is essential. Depending on your location and jurisdiction, there may be specific guidelines regarding the size, placement, and design of exterior signage. Consulting with local authorities or signage professionals can help ensure compliance and prevent potential issues. Additionally, consider factors such as structural integrity, visibility from different vantage points, and maintenance requirements when selecting and installing protruding signs.

How to make a great Protruding Sign

1. Define Each Sign’s Purpose

Before ordering exterior signage, consider what you need your sign to do. Here are some options:

• Banners and Posters: These are ideal for spreading brand awareness or promoting special events. They catch your attention and create a buzz around your business.
• Window Decals: Use window decals for more permanent information, such as business hours and contact details. They’re practical and informative.
• Sidewalk Signs: Place these near your brick-and-mortar space to catch passersby’s attention. Sidewalk signs can announce sales, promotions, or other relevant messages.

2. Draw People Inside

Your storefront should only be possible to pass by with notice. Here are some sign types that can achieve this:

• A-Frame Signs: These two-sided signs are readable from both directions. They’re versatile and practical for drawing people in.
• Chalkboard Signs: If you want to update your message and add personality regularly, chalkboard signs are a great choice. Bars often use them with witty handwritten notes to attract passersby.

3. Prioritize Readability

Potential customers will view your storefront signage on foot, in a car, or on a bike. To ensure readability:

• Text Size and Font Style: Make sure the text size is large enough for quick reading from a distance. Choose fonts that are easy to read.
• Contrast: Consider the contrast between text color and background. High contrast improves readability.
• Font Choice: Select fonts that convey professionalism and match your brand identity.

Make Your Message Stick

Remember that your sign is only as good as its message. Whether promoting an offer, sharing essential information, or showcasing your brand personality, ensure it resonates with potential customers.

Focus on the copy

Craft compelling copy for your signs. Use concise language that communicates clearly and persuasively. Encourage readers to take action—stepping inside your store or contacting you.

In conclusion, protruding signs are valuable in enhancing your storefront and attracting more customers. Their unique positioning, increased visibility, and ability to convey brand identity make them a powerful tool for standing out in today’s competitive market. By understanding the impact of protruding signs, you can create a captivating storefront that draws customers in and leaves a lasting impression, fostering loyalty and driving business growth.

We can help you make Protruding Signs!

Ready to elevate your storefront with eye-catching protruding signs? Look no further than Modulex! With our expertise in architectural signage and visual communication solutions, we can help transform your storefront into a captivating destination that attracts more customers and sets your business apart from the competition. Visit our website to learn more about our services and enhance your storefront today!