If you are looking for ways to improve the appearance, functionality, and visibility of your building or space, consider investing in quality signage. Signage is not only a tool for communication and information, but also a way to enhance your brand identity and create a positive impression on your visitors and customers. However, not all signage is created equal. Depending on your needs, goals, and context, you may opt for interior signage, exterior signage, or both. In this blog post, we will discuss the benefits and challenges of interior and exterior signage, as well as some key considerations for choosing the best type of signage for your project.
What is Interior Signage?
Interior signage refers to any signs that are located inside a building or space. Interior signage can serve various purposes, such as:
- Brand identity: Interior signage can help you showcase your logo, name, slogan, colors, and other elements that represent your brand and culture. For example, you can use wall-mounted channel letters or 3D logo signage to create a dramatic first impression in your lobby or reception area.
- Wayfinding: Interior signage can help you guide your visitors and customers to their desired destinations within your building or space. For example, you can use color coding, picture themes, or interchangeable content to indicate different areas, departments, rooms, or services.
- Accessibility: Interior signage can help you make your building or space more accessible and inclusive for people with disabilities or special needs. For example, you can use ADA-compliant signage that follows the regulations for color, font, content, placement, and braille.
- Safety: Interior signage can help you ensure the safety and security of your visitors and customers in case of emergencies or hazards. For example, you can use exit signs, fire extinguisher signs, emergency phone signs, or warning signs.
What is Exterior Signage?
Exterior signage refers to any signs that are located outside a building or space. Exterior signage can also serve various purposes, such as:
- Attention: Exterior signage can help you catch the eye of potential visitors and customers who are passing by your location. For example, you can use awnings, blade signs, or outdoor vinyl banners to add some color and dimension to your facade.
- Visibility: Exterior signage can help you increase the visibility of your building or space from a distance or at night. For example, you can use pylon signs, monument signs, or illuminated channel letters to make your name or logo stand out from the surroundings.
- Information: Exterior signage can help you communicate important information about your building or space to your visitors and customers. For example, you can use building signs, directional signs, or construction site signs to display your address, hours of operation, directions, or progress updates.
- Impression: Exterior signage can help you create a positive impression on your visitors and customers by showcasing your professionalism, creativity, and quality. For example, you can use 3D brass letters and numbers, 3D logo signage wall mock-up, or push-through acrylic signs to add some elegance and sophistication to your exterior.
Benefits and Challenges of Interior and Exterior Signage
Both interior and exterior signage have their own advantages and disadvantages, depending on your specific situation and objectives. Here are some of the main benefits and challenges of each type of signage: Interior signage enhances brand identity, improves wayfinding, increases accessibility, ensures safety, but can face challenges such as space constraints, lighting conditions, and maintenance requirements. On the other hand, exterior signage attracts attention, boosts visibility, communicates information, creates an impression, but can face challenges such as weather conditions, vandalism risks, durability issues, and compliance with codes and standards.|
Key Considerations for Choosing Interior or Exterior Signage
When it comes to signage, it’s important to keep in mind that exterior and interior signage have different requirements. Exterior signage needs to be attention-grabbing and informative, while interior signage can be more subtle. You should also consider the materials used for your signage, as exterior signage requires more durable and weather-resistant materials than interior signage. Installation can also differ between the two types of signage, with exterior signage often being more complex and costly. Finally, functionality is another aspect to consider, with exterior signage typically having more functions than interior signage due to its broader audience. So, keep all of these factors in mind and choose the signage that best fits your brand identity and message.
Interior and exterior signage are both essential elements for any building or space that wants to communicate effectively with its visitors and customers. Both types of signage have their own benefits and challenges that you need to weigh carefully before making a decision. By considering key factors such as budget, design, materials, installation, and functionality, you can choose the best type of signage for your project.
If you need more help or advice on choosing interior or exterior signage, please contact Modulex for more information or assistance with your signage needs. We are a multi-national provider of architectural signage and visual communication solutions that can help you create custom-made signs that suit your needs. We have experience in serving various sectors such as mixed-use residential, government & civic, corporate & brand implementations, healthcare, education, hospitality, which require signage services. We look forward to hearing from you soon!