Tricolor

Tricolor is a leading car dealership with a strong presence in ten states across the United States. Recently, the Dallas team worked on a rebranding initiative for one of its flagship locations in San Antonio, TX.

The goal was to turn the building into an iconic landmark that reflects the company’s values and unique brand identity. This transformation was part of a broader rebranding strategy aimed at creating a bold expression of the brand both inside and outside the facility.

The team delivered a comprehensive visual communication solution that included the design and installation of four large channel letters, light channels integrated into the main façade, a fully illuminated logo sign in the lobby, and updated exterior signage that included a refaced pole sign. Frosted vinyl on the windows and new wall graphics added polish and cohesion, while rigid signs and significant electrical upgrades completed the transformation.

All signage was fabricated and installed in-house, showcasing full end-to-end project management capabilities. Despite challenges such as retrofitting elements into existing structures and navigating complex electrical updates, the team successfully elevated the space and enhanced brand visibility.

This upgrade reinforces Tricolor’s visual identity and solidifies the San Antonio site as a recognisable local landmark.