The Pfizer rebranding and signage project was a monumental undertaking for our team at Modulex. Spanning across 26 countries and 32 different sites, we were tasked with updating every aspect of Pfizer’s visual identity, from illuminated signs to interior graphics.
As we began planning and strategizing, our team knew that this project would be unlike any we had taken on before. But we were up for the challenge. Our team of experts, consisting of designers, project managers, and installation specialists, worked tirelessly to ensure that every aspect of the project was executed to perfection.
As we began the installation process, our team faced a number of unique challenges. From navigating different languages and cultures, to dealing with the logistics of installing large-scale signage in busy urban environments, we had to be nimble and adaptable. But despite these challenges, our team never wavered in their commitment to delivering the best possible results for Pfizer.
Over the course of two years, we installed everything from illuminated signs and totems, to monuments, directionals, interior graphics, vinyls, panels, reception letters, and more. The end result was a cohesive and impactful visual identity that reflected Pfizer’s position as a global leader in healthcare.
We are incredibly proud of the work that our team accomplished on this project and are honored to have played a part in helping Pfizer tell their story to the world.