As part of a complete rebranding project, our team in Denmark collaborated with FDM Jyllandsringen. The flagship racetrack operated by Denmark’s leading motorists’ association, to refresh its visual identity and bring new energy to one of the country’s best-known racing venues.

Our team had the pleasure of working closely with the creative agency me:me:me to bring the new visual identity to life at the track.

The project included a wide range of deliverables, such as signage, vehicle graphics, and architectural branding. A key part of the process involved making conscious material choices. For example, instead of producing entirely new pylons, we upcycled two existing ones by replacing only the front panels and applying new film, thereby reducing waste. A third, completely new pylon was also added.

In addition, two race cars were fully wrapped, and two ID BUZZ vehicles were branded in line with the updated identity. The team also delivered contemporary facade signage using state-of-the-art LED technology and installed a striking sign on the main building facing the racetrack.

This collaboration with FDM Jyllandsringen was a rewarding and creative partnership that we’re proud to have brought to life.