October 9– 2023.

Chimelong Marine Park, in Zhuhai, Guangdong Province, is one of China’s premier marine-themed entertainment destinations.

This project’s scope was diverse, including informational, directional, and safety signs and branded and decorative elements. The chosen materials for these signs included stainless steel, aluminium, acrylic, and glass fibre-reinforced plastic (GRP), carefully selected for their durability, aesthetics, and elements to create surprise and fantasy within the theme park environment.

This project exemplifies the significance of effective signage in enhancing the visitor experience in a large-scale entertainment destination. Combining creative design, high-quality materials, and expert execution, this effective wayfinding strategy was pivotal in making Chimelong Marine Park in Zhuhai a standout attraction.