Carlsberg Central Office

In early spring, 2020, our team in Denmark was honoured to consult, produce and install the orientation, branding and campaign elements at the Carlsberg Central office in Copenhagen, Denmark.
Carlsberg’s new headquarters, designed by CF Møller Architects, one of Scandinavia’s leading architecture firms, has 90 years of award-winning work in the Nordic region and worldwide. The Carlsberg headquarters has 23,200 m² in total, of which 15,500 m² correspond to offices and 7,700 m² basements and parking.

The signage developed and designed by the E-types Design Agency, had a narrow production and installation time -five weeks from first meeting to opening.

In the building’s interior, all meeting rooms are equipped with custom-designed privacy films reflecting the Carlsberg logo hop leaf, scaled to various sizes and installed in different shapes.

Straightforward wayfinding graphics were created, such as cut out letters mounted directly to existing concrete piers within the building. Additionally, the team installed textile banners made of fireproof fabric in various places inside the building. The installation was with an invisible mounting system – ensuring only the banner being visible.

At the reception desk, the “Carlsberg Group” and “Carlsberg Danmark” text and logos were installed in genuine brass on all the handlebars in the iconic building.

At the exterior, three small totems were installed to guide the parking area. And as the prominent “eye-catching” landmark of the building, we developed an exceptional solution, in which large letters were installed directly on the windows with no visible parts.

This project’s result was very satisfying – having been developed in such a short time and with an excellent outcome of quality and design.

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Gold-colored "Carlsberg Danmark" signage on a dark wood-paneled wall.
Gold-colored abstract shapes are mounted on a dark textured wall, viewed from an angle.
A modern office hallway with glass walls and wooden flooring; a conference room with chairs is visible through the glass. The glass has a large inscription reading "We Are Preparing For A Better Tomorrow.
A small meeting room with a black table and two gray chairs. A TV screen on the wall displays a welcome message. The glass door is partially seen with horizontal frosted stripes.
A modern office space with glass partition walls, featuring high tables with yellow chairs and a view of trees outside the window.
An office space with large windows, partitioned glass walls, a conference table, chairs, and a "Welcome" sign on a TV screen.
Interior of a modern building with gold-colored railings on a central staircase and multiple floors visible, including a banner on the upper level.
A modern reception area with a large curved desk displaying the word "Welcome," illuminated pendant lights, and a wooden staircase ascending to the upper floor.
A concrete column with directional signage indicating room numbers and directions for the first floor and west wing via the second floor.
Concrete interior column with floor directions indicating room numbers on 3rd floor (3.01 to 3.09) and West Wing, 2nd floor (1.09, 0.01 to 0.05). Windows in the background reveal an exterior view.
Glass door entrance with a view of a modern interior staircase leading to an upper floor. The walls and surroundings are primarily dark with ambient lighting illuminating the space.
The Carlsberg Group logo on the exterior glass facade of a modern building, showing a reflection of trees and a traffic light in the background.
The exterior of the Carlsberg Group building, featuring the company's logo in gold lettering on a large glass window, with a metal fence and some dry plants in the foreground.
A sign labeled "Gæsteparkering Kun med særlig tilladelse" with the Carlsberg Group logo stands beside a parked gray car in a cobblestone parking area.
Gold-colored "Carlsberg Danmark" signage on a dark wood-paneled wall.
Gold-colored abstract shapes are mounted on a dark textured wall, viewed from an angle.
A modern office hallway with glass walls and wooden flooring; a conference room with chairs is visible through the glass. The glass has a large inscription reading "We Are Preparing For A Better Tomorrow.
A small meeting room with a black table and two gray chairs. A TV screen on the wall displays a welcome message. The glass door is partially seen with horizontal frosted stripes.
A modern office space with glass partition walls, featuring high tables with yellow chairs and a view of trees outside the window.
An office space with large windows, partitioned glass walls, a conference table, chairs, and a "Welcome" sign on a TV screen.
Interior of a modern building with gold-colored railings on a central staircase and multiple floors visible, including a banner on the upper level.
A modern reception area with a large curved desk displaying the word "Welcome," illuminated pendant lights, and a wooden staircase ascending to the upper floor.
A concrete column with directional signage indicating room numbers and directions for the first floor and west wing via the second floor.
Concrete interior column with floor directions indicating room numbers on 3rd floor (3.01 to 3.09) and West Wing, 2nd floor (1.09, 0.01 to 0.05). Windows in the background reveal an exterior view.
Glass door entrance with a view of a modern interior staircase leading to an upper floor. The walls and surroundings are primarily dark with ambient lighting illuminating the space.
The Carlsberg Group logo on the exterior glass facade of a modern building, showing a reflection of trees and a traffic light in the background.
The exterior of the Carlsberg Group building, featuring the company's logo in gold lettering on a large glass window, with a metal fence and some dry plants in the foreground.
A sign labeled "Gæsteparkering Kun med særlig tilladelse" with the Carlsberg Group logo stands beside a parked gray car in a cobblestone parking area.

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