BAUHAUS

When BAUHAUS, one of Europe’s leading home improvement and ‘Do It Yourself’ retailers, opened its new store in Næstved, there was a need for a complete signage solution that would both create visibility from a distance and guide customers safely throughout the large site. The new store includes a drive-in lumber yard, a garden centre, and a significantly larger sales area, placing high demands on signage and wayfinding.

The team in Denmark supplied and installed a range of exterior signage and branding solutions that together create a strong and consistent visual identity across the entire site.

One of the most prominent elements of the project is a custom-designed triangular pylon sign, making the store visible from a considerable distance and serving as an important landmark for visitors.

For this pylon, the team supplied illuminated logo signage equipped with Modulex’s Bright Reduce® technology, an intelligent lighting control system that automatically adjusts illumination according to current lighting conditions. By working dynamically with daylight levels, the system ensures appropriate brightness around the clock without unnecessary energy consumption.

The solution also provides the customer with access to operational data and consumption statistics, which can be used to document energy usage and report relevant key metrics as part of the company’s ESG initiatives. The intelligent control system also helps reduce light pollution and can extend the lifespan of the installed LED modules.

The project included:

  • Illuminated logo signage for a custom-built triangular pylon with integrated lighting control
  • Large entrance feature with cladding on three sides and illuminated front panels
  • Banner systems
  • Four facade signs
  • Facade profile text: “Næstved’s specialist for workshop, home, and garden”
  • Two drive-in signs
  • Two garden centre signs
  • Freestanding signs and additional site signage
  • Installation and coordination of the complete exterior signage solution

With the combination of facade signage, the pylon sign, drive-in signage, garden centre signs, and site wayfinding solutions, BAUHAUS has received a cohesive signage program that supports the scale of the store and enhances the overall customer experience.

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Red BAUHAUS store exterior with large logo and glass windows; Danish text on facade advertises tools and home goods.
A tall metal sign structure with “BAUHAUS” in red and white, stands in a parking lot under a clear blue sky; a smaller BAUHAUS building is visible in the background.
Red and white building with the green “Havecenter” sign and tulip logo above large windows.
A white Bauhaus sign with red text and arrow indicates entrance and daily opening hours from 8 to 20, standing outdoors on a grassy area under a blue sky.
The exterior of a Bauhaus store at dusk, with illuminated red signage and Danish text promoting workshop, house, and garden specialties.
The exterior of a Havecenter store is shown at dusk, with illuminated signage and rows of shopping carts lined up outside the building.
The exterior of a BAUHAUS store with large Danish text reading “Næstveds specialist for værksted, hus og have” on the glass facade below the red BAUHAUS sign.
Large white and red Bauhaus store building with advertising banners and flags outside, adjacent to a paved road, under a clear sky.

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