November 23– 2023.
Affide Custodia Valore is a prominent entity within the pawn credit industry, boasting a network of over 40 branches spread throughout Italy. In 2020, Affide initiated a comprehensive rebranding endeavour encompassing all its branches, seeking the expertise of the Italian team to oversee the scope and execution of their signage and rebranding efforts.
This ongoing project has entailed supplying and installing extensive interior and exterior signage. Adhering meticulously to the client’s brand guidelines, the team has successfully crafted and deployed over 107 distinct directional totems, 388 indoor and outdoor display stands, poster holders, and institutional message holders for internal signage.
Additionally, the initiative included the creation of window decals and, with due authorisation from relevant municipalities, the development and installation of 56 variations of illuminated signs.