June 21, 2022.
East Berlin, Connecticut

Modulex New England says farewell to an industry icon as owner and President, Drew Dodenhoff, retires after decades in the signage industry. Dodenhoff, connected with signage leaders ASI and, more recently, Modulex Group, has been working in the signage industry in various capacities since 1977. A mentor to many, Drew had a storied career and experienced firsthand the evolution of the signage industry.

John Elvington, President of Modulex Carolinas and Central Florida and a long-time friend and colleague of Drew, will now assume the New England operations management/ownership.

“Drew Dodenhoff was a mentor to so many of us in the industry, and I am honored to step into the role at the New England office,” says John Elvington. “The team in New England has been together a long time and is an experienced and focused group of professionals,” says Elvington. “I look forward to working with and learning from them.”

“I first met Drew in 2006, and he is someone I have looked up to in the industry ever since,” says Ketil M. Staalesen, Modulex Group CEO. “His industry knowledge is second to none, and his graciousness and concern for others have taught me about leadership. He is a true gentleman”.

Modulex New England provides wayfinding consultation, proprietary modular products, brand implementations (local/global), and custom interior and exterior signage. The team is looking forward to further establishing itself as the leader in design-build-driven solutions in Connecticut and surrounding markets.

The collaboration of the Carolinas and Central Florida offices will bring additional support to the New England client base.

To learn more, visit

About Modulex U.S.

Modulex now operates six offices and two factories in the United States. The offices are located in Raleigh, Charlotte, New England, Miami, Central Texas, and Central Florida, with the production facilities in Ft. Mill, South Carolina, and East Berlin, Connecticut. The production facilities support all Modulex business units in the U.S. market, including the Global Account Team.

About Modulex Group:

Founded in 1963 by the LEGO group, Modulex is a global leader in visual communication solutions. Modulex has evolved its offering of design + build, wayfinding, exterior custom solutions, and brand implementations on a regional or global scale. The multi-national group has several factories globally. It has a presence in over 300 cities across 45 countries, giving them the ability to deliver on its promise of global vision, local reach, and one company.


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