Modulex Group, a global leader in visual communication solutions, is excited to introduce Verifind, an innovation representing the next generation of wayfinding. In collaboration with Tobii, a global leader in eye-tracking technology, Modulex piloted Verifind to develop an optimal wayfinding solution driven by data. 

Verifind transforms the user experience by analyzing factors such as dwell time and gaze patterns, enabling the identification of potential points of confusion or misdirection. This enhances navigational experiences across various environments and addresses challenges associated with inadequate wayfinding systems. 

“Verifind will redefine how the industry evaluates wayfinding,” remarks Ketil M. Staalesen, CEO of Modulex Group. “With Verifind, we can leverage metrics from real users to ensure accountability in our wayfinding strategies, ultimately enhancing accessibility for all users.” 

The absence of a standardized approach to validating wayfinding effectiveness within the signage industry led to the development of Verifind. Driven by the goal of providing the most efficient navigation solutions, the Verifind team aims to establish industry standards that streamline processes and optimize user experiences. 

Mikael Ahlqvist, Senior Sales Director at Tobii, expresses pride in participating in the Verifind pilot project and collaborating with Modulex to deploy technological solutions that enhance user experiences in the visual communication industry. 

For more information about Verifind, please visit our website or contact our media relations team. 

About Modulex Group: 

Founded in 1963 by the LEGO Group and since 2009, owned by managing partners and external investors, Modulex is a global leader in visual communications. Rooted in Danish design excellence and a modular signage concept, Modulex has evolved its offering with design, wayfinding, custom solutions, and brand implementations. In 2019, Denmark’s ISO9001 and 14001 certified factory created a sustainable product line and was awarded the Green Network diploma ten consecutive times. The multi-national Group has several production facilities globally. It has a presence in over 300 cities across 45 countries, offering infinite reach and the ability to deliver on its promise of global vision, local reach, and one company. 

About Tobii: 

Tobii is the global leader in eye tracking and a pioneer of attention computing. We are on a mission to improve the world with technology that understands human attention and intent. Creating tech for a better future, our technologies and solutions apply to areas such as behavioural studies and research, healthcare, education and training, gaming, extended reality, automotive, and many more. Tobii’s eye tracking is used by thousands of enterprises, universities, and research institutes around the globe. Headquartered in Sweden, Tobii is listed on Nasdaq Stockholm (TOBII). For more information: www.tobii.com. 

For more information, contact: 

Media Relations Department – media@modulex.com