Square Design


We know brand implementations are so much more than just changing a logo; it reflects your brand’s DNA. Given our roots, no one knows this better than us.
Our Global Account Team is industry-leading experts with over 200 years of collective experience in our industry based worldwide.
Our Team, strategically positioned geographically, helps clients wherever their location. Collaboratively, the Team assists each other during the implementation process, so our clients have senior-level oversight at every project step.
World Map


Every project has a starting point, and this is it. To create a rollout strategy, we need to do some groundwork to avoid any future chaos. 

We start by helping you determine what branded assets you have, what you need, and which stakeholders we need to engage within your organization. We will have small, focused meetings with your various stakeholders to lock down your brand identity strategy and launch initiatives during the process. 

Every country and region has its nuances and rules specific to their geographic location, and we will ensure you are equipped with that intel, so you are making informed decisions. Our region or country risk assessments will help you down the road when establishing your budget and setting you on a streamlined path to a successful project.


An essential step in the strategy is the analysis of the numbers. This process is crucial in helping clients understand the total cost of ownership of a signage implementation to avoid any surprises down the road. The more we help you understand this process, the better equipped you will be to write compelling business cases. 

We will assess whether the implementation will be a;

  • Replacement. 
  • Retrofit. 
  • A combination of the two. 
  • Challenge the status quo.

The focus of our analysis is to help you determine the long-term cost efficiency of the sign. Together, we will assess the validity of existing locations and discuss whether that still works in the context of your new rebrand. 

We will assist your finance team in categorizing an operational expense (OPEX) vs a capital expense (CAPEX). We will give you the best recommendations for the present and future impact of the rebrand. 


The Site Survey & Wayfinding process is a combination of technology and personal onsite observation. This process ensures the best possible for our clients. 

Both steps help validate each other – giving our clients the best possible recommendations in their site survey & wayfinding plan. 

The site survey is where we physically visit the site(s) to understand better things that not be something you can necessarily read from a plan such as; 

  • Environmental landmarks.
  • Architectural cues.
  • User navigation.
  • Identifying other branded touchpoints.

It also allows us to get a sense and better understand the nuances of the brand. Our technology approach is a combination of SignAgent™ and 3D scanning. SignAgent™ is a tool that facilitated the mapping of signs and wayfinding – giving our clients and ourselves complete control over the project’s life cycle. The 3D laser scanning process helps ensure less ambiguity and a more comprehensive, higher level of detail. This step helps avoid survey errors, and assumptions concluded when interpreting survey data.