7 Steps to Implement Your Signage Project on Brand, on Budget, and on Time

Signage projects can be complex and time-consuming, requiring careful planning and execution. Ensuring the success of your signage project requires a systematic approach that covers all aspects of the process. In this article, we will outline 7 steps to help you implement your signage project on brand, on budget, and on time.

Step 1: Allocate the Budget Wisely

Before diving into your signage project, allocating the budget considering various aspects and potential outcomes is essential. Consider factors such as the architect’s design intent, adherence to brand guidelines, the site’s physical condition, stakeholder involvement, occupancy dates, and local municipality deadlines. Additionally, it’s wise to include a contingency budget to cover any errors, production problems, or logistical challenges that may arise.

Step 2: Agree on Design and Branding

Firstly, ensure that all parties involved in the project agree on the design intent early. Next, identify a leader for the signage program and determine roles and responsibilities. Prepare a comprehensive brief covering the project’s creative and technical aspects. Additionally, propose affordable design solutions and recommend materials that are durable and compliant with local regulations.

Lastly, share the design information with all relevant offices and conduct thorough checks to avoid location or typographical mistakes.

Step 3: Familiarize Yourself with Regulations

Compliance with accessibility and disability regulations is crucial for any signage project. Different municipalities/countries may have varying codes and regulations, so staying updated is essential to avoid unnecessary changes during the process. Engage with local authorities, fire marshals, and other relevant parties to ensure your signage plans align with the regulations. Address any concerns or doubts early on to streamline the project.


Step 4: Establish Effective Project Management

Proper project management is essential for a successful signage implementation. Maintain a constant dialogue with the signage company, be prepared for unexpected last-minute changes, understand production capabilities and limitations, communicate occupancy dates in advance to avoid scheduling conflicts, and allocate a budget for contingencies. Simplify sign-take-off approvals to streamline the process and ensure efficient project management.

Step 5: Consider Production Factors

Consider lead times, factory capabilities, and supply chain challenges when placing production orders. The pandemic impacted production capacities and logistics, resulting in material shortages, shipping delays, and increased costs. Refrain from relying solely on past projects for estimations, as prices and timelines frequently fluctuate and confirm that your production capabilities align with your vision and budget.


Step 6: Account for Location-specific Conditions

Each project site has its unique characteristics and challenges. It is important to consider the dimensions of the exterior signage, necessary equipment and tools for installation, the client’s site protocols, and potential impacts on architectural and engineering plans. Don’t forget to collaborate closely with your client to minimize any damage or disruptions caused by the installation process.

Step 7: Ensure Smooth Implementation

Prepare your installation team for a successful deployment by involving them from the beginning of the project. Provide them with ample time to review documentation, study site conditions, familiarize themselves with the project requirements and double-check all products before installation to ensure nothing is missing or damaged. Keep an open dialogue with the installers throughout the process and conduct regular walkthroughs to verify that all signs are manufactured and installed correctly.

By following these seven steps, you can increase the likelihood of implementing your signage project on brand, on budget, and on time. Thorough planning, effective communication, and attention to detail are key to achieving a successful outcome for your signage project.

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