At the request of the organisers of Sleep, Modulex have utilised their wayfinding expertise and drawn on the analogies between the psychology of how people navigate around both hotels and trade shows. Making recommendations to the organisers to entice and reassure visitors as they wend their way through Sleep’s myriad experiences.
After all hotels and trade shows have a lot in common – visitors who return year after year, following the same routes and visiting the same areas alongside first timers with no previous knowledge and keen to experience all a hotel or show has to offer, whilst optimising revenue generators.
Good wayfinding is intuitive. Seamlessly integrating with the architecture and interiors. To deliver it means firstly understanding the users of the space – frequent or first time visitors, demographics, their needs and wants, their state of mind and their level of concentration or distraction.
Next comes the physical understanding of the built environment. Primary and secondary routes need to be established, decision making or ‘dither’ points noted as this is where it may be necessary to ‘wake people up’ so as not to miss an important turn or event. Are there any landmarks which can aid wayfinding? Has lighting been considered and reading distance and sightlines calculated?
Only then can you begin to design. Selecting materials, colours, graphics and typefaces which ‘blend’ and where necessary contrast with the environment.
With a network of offices and authorised distributors across the globe Modulex have been delivering projects for hotels from Miami to Malmö.
To discover how Modulex can help your scheme deliver wayfinding and signage excellence whilst optimising the guest experience contact firstname.lastname@example.org