HEADING FOR
THE DANISH PAVILION

Finding your way to the Danish Pavilion, designed by the acclaimed Henning Larsen Architects, for events during the Rio Olympics should be a breeze. Not only because it is the only country pavilion on the world renowned Ipanema Beach but also due to some prominent signage created at the request of Visit Denmark by Modulex in their sustainable facility in the heart of Denmark.

When the Olympic Games 2016 kick off in Rio de Janeiro this summer, The Danish Ministry of Business and Growth and VisitDenmark will welcome foreigners and locals alike to their spectacular Danish National House on the world-famous Ipanema Beach. The 'Heart of Denmark', a 300 m2 beach pavilion will showcase the very best of Danish culture, business, sports and tourism, highlighting Danish core values and competencies. The dynamic venue designed by Henning Larsen Architects has a simple and light expression as a reference to Nordic architecture and to Denmark’s maritime and sailing history. However, its shape also pays tribute to Rio de Janeiro’s hilly landscape and is inspired by the Brazilian architect Oscar Niemeyer’s iconic style.

The external signage has been manufactured in the award winning Danish headquarters and manufacturing facility of Modulex and will be delivered to the venue along with a suite of campaign material to support the activities which will be taking place at the venue promoting the Danish way of life, sustainability and culture. A flexible display system will support graphics required for different events taking place during August while Messenger and Compass products will inform and guide visitors around the space hosted by VisitDenmark.

The Danish pavilion will be open from 2nd-21st August 2016 from 11am to 10pm and will be open to the press and the general public.  VisitDenmark's CEO, Mr. Jan Olsen, comments: “Showcasing the best of among other things Danish culture, lifestyle and design at one of the most famous beaches in the world enables us to connect with both local citizens and tourists, business people and the foreign media during the Rio 2016 Olympic Games. It'll be open to all and builds on characteristic Danish values such as a sense of community, sustainability, innovation and great design” Mr. Olsen adds.

The pavilion will also host a series of Danish Sustainability Days where companies, including Modulex will be presenting their Danish visions and solutions for sustainable development to a global audience. 

Heart of Denmark Pavilion, Ipanema Beach, Rio de Janeiro, Brazil - 2-21 August 2016 #heartofdenmark

www.visitdenmark.com

All illustration by Henning Larsen Architects - www.henninglarsen.com

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