Standing as one of the most iconic buildings in the town of Luton UK, a 100 year old steam flour mill has been the focus of a £2 million fundraising campaign for charity Youthscape. Leading the design and build, International design practise HOK who called upon Modulex to assist with some dramatic graphics throughout the building.
Youthscape was created in 1993 with the goal to help young people find hope and lasting change, and where youth workers, teachers and others from across the UK can also become inspired and trained to provide the same in their own communities. It is seen across the UK as a flagship space for young people.
International design practise HOK were approached by the Chief Executive, Chris Curtis, with a brief to create a less formal space enabling young people to feel relaxed, thus facilitating the counselling and outreach work that Youthscape provide. The resulting concept respects the integrity and features of this historic building whilst complementary furnishings create an urban industrial environment which comes alive with the carefully considered use of bold graphic images.
Creating the graphics, local artist Chris Henley, whose work can be seen across lightshades, interior glass wall graphics and the opening lobby area, all of which have been created and installed by the team at Modulex. “Having worked on corporate, government and healthcare projects with Modulex we knew that we could rely both on their creative skill and proactive approach to help develop the graphics for the scheme. The rich variety of design solutions within the building is impressive ranging from painted and distressed brickwork to supersized photography and cartoon manifestation. The interior is enriched by the bold and gritty approach that was taken, wholly appropriate in a building designed for young people ” Andy Warner Lacey, Sector Leader, Interior Design, HOK London
Also provided by Modulex the illuminated roof top “Youthscape” sign, at approx. 12-15 m wide it required special steelwork to support it upon the Victorian brickwork. The impact and consequential brand exposure is impressive and can be seen clearly by all travelers through the adjacent Luton train station.
“Working with Modulex has been a fantastic experience and we’re delighted with the finished product. As a small charity taking on a £2m renovation project, we hugely appreciated Modulex’s professionalism and expertise in turning our designs into outstanding graphic displays. The team took time to understand what we were trying to achieve and paid meticulous attention to detail throughout the whole project. The end product surpassed all our expectations and has been a key part of bring our building to life.” Fiona Green, Bute Mills Project Manager, Youthscape.
Bute Mills stands as a monument to the commitment and drive shown by the Youthscape team and inspired throughout all the contractors and suppliers involved.