Nurturing the desire for nostalgia, Dreamland has opened in Margate, UK. The park which reopened in 2017, following a major renovation project, has been painstakingly restored to create an authentic seaside experience. Visitors are guided around the venue with signage created and installed by Modulex, including iconic 3 metre high DREAMLAND letters, realising the collaborative design concept of Spaceagency, Aecom and D_Raw.
Dreamland is considered to be the oldest surviving amusement park in Great Britain, dating back to the early 1870s and is the only Grade II listed rollercoaster in the world. In 2003 a plan to close the park sparked a campaign which led to the regeneration of the historic site. Architecture and design by d_raw and Aecom led the restoration project transforming the space into a world class entertainment venue where nostalgic seaside rides meet with modern art installations and contemporary food and drink offerings.
Wayfinding for the park was initiated by consultants Spaceagency with Modulex appointed to project manage and manufacture all signage elements across the site. 3 metre high concrete letters spell out Dreamland, providing orientation and a welcome seat for visitors and selfies. Super-sized letters are also laid out across the park manufactured in blackened steel on the side with mirror polished distressed steel at the front of the letters, the mirror reflecting the 'Otherworldlyness of 'Dream-Land' and the blacked steel providing a robust counterbalance to anchor the letters in the present day.
Heritage and narrative information about the various rides and attractions are displayed on freestanding blackened steel panels, with direct print, which lean into each other - evocative of playing or tarot cards from a bygone era. Completing the signage project management, practical dibond panels for visitor information.