Having worked with Arla for over a decade at various sites across the world, Modulex Group has now brought its expertise to the Westbury Dairy site in the South West of England. Previously a joint venture with First Milk, the site went on to be fully owned by Arla in 2017 necessitating the rebranding project. Respecting the heritage of the established site, the brand strategy for the site has included exterior and interior signage and graphics.
At the early stages, Modulex worked with the Project Management team at Arla to support their budgeting and planning, which enabled them to secure the necessary funds to implement the rebrand. An integral element to the budgeting was the opportunity to rationalise the wayfinding at the site to ensure any signage and branding was kept to a minimum.
Previously, the visitor journey to reception was unclear and unappealing and safety updates confused the visitors journey. On arrival at the site the entrances are now clearly identifiable and a warm clear brand expression has been established.
Within the building, Arla was keen to use the recently updated Anchor butter branding which reflected the provenance of the product as a truly British brand. In response, Modulex created impactful large wall wraps welcomingly positioned at the butter production line viewing gallery.
Exterior signage includes a bespoke, sensor activated, high-level illuminated sign (LED lightbox with Flexface), Pacific exterior monoliths and wall panels, and an external digital screen which informs employees and visitors of their exemplary safety record.
Working with Arla was a particularly smooth process due to the experience Modulex already had with the client. Utilising knowledge gained at other Arla sites regarding operational issues and brand values, the ease of production ensured that the rebrand was completed within budget. In the unlikely event of a sign becoming damaged, replacements can be sourced quickly with product specifications on hand.
The future for Arla is clearly exciting and Modulex is proud to be involved in that growth. Having a trustworthy, reliable client–supplier relationship is certain to ensure future sites can be branded with the same skill and competency.